Lanzamiento del Programa de Soluciones de Contenido Pública (PCS)

Al anunciar el Programa de Soluciones de Contenido Pública

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07 de marzo 2014

Por Bob Morgan , Socio Gerente Ingeniero

Cada vez que algo importante sucede en el mundo – desde los Juegos Olímpicos de Sochi a la crisis en Ucrania con los resultados de los Oscar – la gente de inmediato salen a Facebook para discutirlo. Con más de mil millones de personas que utilizan Facebook y participar en conversaciones en tiempo real en estos momentos , es importante para nosotros trabajar de cerca con compañías de medios para ayudarles a contar estas historias.

En el último año , hemos lanzado una serie de productos y recursos – como nuestra palabra clave Insights API y público RSS API – para ayudar a los partners aprovechar las enormes cantidades de datos y contenidos asociados a estos eventos. Como resultado , estamos viendo gran innovación procedentes de socios increíbles en este espacio , como el análisis y visualización de datos, la curaduría inteligente de fotos populares , videos y mensajes , votación de los aficionados y los instrumentos de votación, transmisión y lugar integraciones y mucho más .

Con el fin de servir mejor a este ecosistema de las grandes empresas y sus productos , hoy estamos anunciando el programa ( PCS ) Content Solutions Pública. Este nuevo programa ofrece a los socios con los recursos técnicos y de negocios dedicados a ayudarles a construir las mejores soluciones posibles de los medios usando Facebook e Instagram . Creemos que trabajar con estas compañías para desarrollar experiencia con las soluciones sociales de Facebook , Instagram y otros permitirá locutores , editores y arenas para ofrecer la mejor experiencia en general a sus fans y seguidores .

Socios iniciales en el programa PCS incluyen Arktan , telescopio, never.no , Cronología Labs, Tagboard , Vizrt , Reality Check y SnappyTV . Vamos a crecer el programa con el tiempo para incluir más APIs , herramientas y recursos de apoyo para los socios de la industria de medios. Esperamos con interés la creación de grandes productos y soluciones para atender mejor a nuestros socios y las personas que utilizan Facebook en todo el mundo .

Preguntas más frecuentes

¿Qué ofrece el programa PCS ?
El programa proporcionará apoyo y recursos a los socios que utilizan nuestra API pública de RSS y palabras clave Insights API para soluciones de medios . Partners recibirán una insignia para mostrar en sus sitios y materiales de marketing , soporte técnico del equipo de PCS , el acceso a los medios de comunicación Socios equipo de Facebook y más.

¿Quién forma parte de este programa?
Socios iniciales en el programa PCS incluyen Arktan , telescopio, never.no , Cronología Labs, Tagboard , Vizrt , Reality Check y SnappyTV . Cada uno de estos socios aporta soluciones únicas y diferenciadas para la industria de los medios de comunicación .

¿Cómo puedo participar en el programa ?
Si usted es un desarrollador de construir soluciones atractivas y de alto impacto para las empresas de medios de comunicación , nos gustaría saber de usted y aprender más. Puede ponerse en contacto con nosotros aquí : contentsolutions@fb.com . También vamos a añadir nuevos socios PCS como identificamos excepcional contribución al ecosistema.

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Study: Social networks like Facebook can spread moods

BBC
NEWS TECHNOLOGY

13 March 2014 Last updated at 07:37

Study: Social networks like Facebook can spread moods
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Facebook screen “What people feel and say in one place may spread to many parts of the globe,” wrote the authors
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A study by researchers at the University of California, Yale, and Facebook has found that moods can spread virally through social media sites such as Facebook.

Using data from millions of Facebook users, the researchers examined the impact of rainy days.

They found that for every one person directly affected by rain, one to two others would also feel the impact.

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Six Myths About Affiliate Marketing

Minientrada

Six Myths About Affiliate Marketing

Aug 15, 2013 by Amanda DiSilvestro In Marketing Tips 30


affiliate marketing myths2

Affiliate marketing exists because it can be very successful. However, there are quite a few affiliate marketing myths that revolve around this topic.

For those who are unfamiliar, affiliate marketing is a way of rewarding other companies and/or business partners who bring you customers because of their marketing efforts. You can also think of affiliate marketing from the flip-side: If you wanted to be an affiliate company, your job is to bring online traffic and/or customers to businesses and then you get paid for it.

It seems like a win-win situation, right?

While affiliate marketing is great, it’s a little bit more complicated than meets the eye. For this reason, there are tons of different affiliate marketing myths out there surrounding all it entails. Whether you’re a company needing help or someone looking to start a business, it’s important to understand these affiliate marketing myths before diving into this marketing method.

Top 6 Affiliate Marketing Myths

Below are six of the most common affiliate marketing myths as well as reasons why these myths might exist. As a side note, most come from the point of view of someone trying to get involved in affiliate marketing as a business (as opposed to for their already existing business).

1. It’s Difficult to Get Involved with Affiliate Marketing

Affiliate marketing is something that virtually anyone can do if they put their mind to learning how things work (even learning as they go).

It doesn’t take a ton of money or a ton of experience, just a desire to get involved and the ability to really learn.

2. Affiliate Websites Don’t Require Much Management

This myth actually goes against the last myth (it seems that no one knows what kind of work it takes to be an affiliate marketer). Although it’s possible for anyone, it isn’t as easy as setting up a website, putting some affiliate links and banners on that website, and then letting it sit. Google bots don’t like to see this, which means they could very well penalize your site and essentially bring your business to a halt.

You need to have quality content and make changes to your website to improve it in order to be successful, and this takes lots of management.

3. You Should Always Choose the Niche that is the Most Profitable

Many people believe this because they believe that’s how you will make the most money. Of course certain niches that sell products people buy most often have a good chance of being successful, but that doesn’t mean it’s automatic. Although certain niches might be successful for some, they won’t necessarily be successful for you.

You have to really understand that niche. If you don’t, you’re going to have more success picking something you’re comfortable with.

4. You Only Need One Good Affiliate Program to be Successful

This is an affiliate marketing myth that companies looking to get involved in affiliate marketing seem to find quite often. Joining just one affiliate program could work, but you have to remember that your customers are going to compare as they shop. You want to work with a few different programs that compliment each other.

For example, if you’re a dentist you may want to market toothpaste as well as dental services.

5. Consumers Don’t Like Affiliate Marketing

Sometimes it can seem like affiliate marketing is an extra step and will therefore annoy consumers because they can just go to eBay or Amazon instead. However, it is important to realize that customers want information about certain products and they want to shop around the Web.

In other words, they don’t want to go straight to Amazon or EBay, they actually want to visit your website.

6. Affiliate Marketing Won’t Last Much Longer

Last but not least, this is probably the most popular affiliate marketing myth and it goes right along with the last myth. Because Google algorithms are changing and putting less value on sites that offer more links than quality content, it’s safe to say that affiliate marketing has had better days. Still, it has not lost life and surely won’t for a long time to come.

It’s still successful and still makes sense – and Google sees that as well as consumers.

Do you have any additional affiliate marketing myths to add to the list?

Genie Lamp Photo via Shutterstock

The 4 New P’s of Digital Marketing

1st View

INTERNET + PEOPLE

– 1) PERSONALISATION

Tailoring a consumer product or service to meet their needs

a) Listen to consumers

b) Give consumers choice

c) Make it all relevant

– 2) PARTICIPATION

Involving consumers in the marketing mix

a) Create an environment

b) Build communities

c) Reward participation

– 3) PRESCRIPTION (PEERS-TO-PEERS)

Friends and peers are more trusted than adverts

a) Marketing messages are social

b) Messages are more valuable and trusted

c) Make things easier to share

– 4) PREDICTIVE MODELLING

Marketing that is relevant to consumer behaviour

a) Marketing that learns

b) Accept consumer preference

c) Consumer privacy, let them opt-in

“In the online world, businesses have the opportunity to develop very deep relationships with costumers, both through accepting preferences of costumers and then observing their purchase behaviour over time.” Jeff Bezos, Founder of Amazon.com

The old 4 P’s of marketing mix

Did you learn about the 4 P’s of Marketing when you started in business? Usually taught during the first week or two of every general marketing class out there–in business school, a technical college, and even in the occasional seminar, speakers will refer to the 4 P’s. Used as a marketing term since the 1960′s, the 4 P’s are: Place, Product, Price and Promotion.

We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. For the first time, mankind has access to real-time, free, instantaneous, two-way, global communication — and the good old marketing mantra needs a little updating.

2nd View

Here are my thoughts on the NEW Four P’s of social media marketing — People, Presence, Pervasiveness and Publishing.

People

The social web is the first true PEOPLE-driven communication channel. Everybody’s a video star, a rock star, a broadcaster, an author. Everybody creates, reviews, publishes, and bitches. Publicly. Permanently. We have the opportunity to listen intimately and often. We can tune in to laugh and cry with our customers, wherever they are in the world. The consumer-driven web is the biggest marketing revolution since radio.

Presence

This is different from the old concept of “place.” The old marketing “place” to sell, market or distribute was a tangible location like a grocery store. We knew where our consumers were … and they’ve probably been there for decades. Where are they getting their information today? From a video game? From a link on a tweet? From their phone? From a coupon on their phone automatically sent to them by an RFID/GPS system while they are standing next to your product in the grocery store?

To make it even more complicated, a customer’s source of information may be constantly shifting. Think of the implications if you choose incorrectly or your competitor moves into an emerging platform more rapidly. Kind of makes you want to go back to newspapers, huh? That’s why you need to develop a presence that can adapt and adjust to wherever consumer attention drags you. It will be fascinating to watch the big brands create a unified and compelling presence across so many platforms.

Pervasiveness

Let’s take a lesson from Twitter to illustrate this key concept. For years, Twitter hasn’t focused on making money. It has focused on DOMINATING and pervading a consumer space. Why? They know that consumers will have the bandwidth for just one micro-blogging site. Once they devote their emotional equity to one platform it will be extremely difficult to get them to switch. Perhaps impossible. And that’s what Twitter is counting on.

So it might be easy to get folks to taste a new brand of cookie or soft drink, but it will be much more difficult to get them to switch to an unfamiliar communication or marketing channel. Brand marketers jockeying for precious consumer online attention will have to develop ideas and entertainment concepts that are pervasive and with high emotional switching costs. Not cheap. Not easy.

Publishing

Five years ago, would you consider a shoe company to be a significant publisher? Yet Zappos has more than a dozen blogs. I contend the biggest challenge to any marketer may be the publishing of consistently engaging, meaningful content. And increasingly that means cutting through the clutter with entertaining content like puzzles, games, contests and videos. The implications of sustaining an organization’s publishing presence is daunting!

So what’s your take on this? How are you adjusting to the new P’s? How are you integrating them with the old ones?

3rd View

I think a new set of P’s should be considered as a joint cornerstone of marketing, especially with the advent of social media. The new 4 P’s of Marketing include: Plan, Perspective, Perseverance and Passionate People.
Plan

It is essential to have a marketing strategy before you go to market with any product or service. A marketing plan is your roadmap explaining how you will implement that strategy. You need to be able to demonstrate that you can mix traditional marketing and digital marketing together in a cohesive message. The US Small Business Administration has great information on marketing plans for new or small businesses. I don’t like to differentiate “traditional marketing” with “social media” because it should all be together in a plan. How you publish your message (this could be a 5th P) to the various channels is key.
Perspective

sun deck
Look at your product/service from a customer/consumer perspective. How does this product change them? What do they see as a benefit? If your product doesn’t change their life or provide a benefit, the marketing message for the product can be lost and it can be flash in the pan sales with little longevity. I learned this rule when advertising health and beauty products for the promotional industry. It wasn’t about the products or even the pricing, but the customers’ product experience to create a favorable impression and increase sales.
Perseverance

If at first you don’t succeed, try try again. This is one that marketers don’t always go remember. You see, marketers are enamored with the word “new” (and all of its synonyms). Most marketers have Bright Shiny Object Syndrome (BSOS). The problem with BSOS is that marketers don’t learn the value of marketing perseverance. It takes a while, in fact several times before a valued customer sees your new product, no matter how great the advertising campaign. Even though digital advertising can be more targeted, it still may take several views before a sale is completed. So marketers need to have faith and give their campaigns time to work. And hold your campaigns to a high standard, no one wants to perceive your organization’s marketing as spammy.
Passionate People

This is the ultimate component of marketing strategy; it’s all about the people. Keeping people top of mind in all your marketing efforts will be instrumental to success. From product development, customer service, accounting and senior management, the people involved in the making the product/service need to know that you are on board with them. The value of the right people in the right roles should not be underestimated if you want to grow. From phone calls, to tradeshows, to sales calls, the passion that workers bring to the table can make your business sales limitless. People are what make business tick, people are what make campaigns work and they will be your biggest advocates to success.

Passionate people are thorough and go the extra mile, without thinking of it as extra.

All of these P’s–the original 4 and my additional 4 funnel into a comprehensive marketing strategy. If you neglect to address all of these areas, a plan will work, but there will be weakness which can decrease your potential marketing impact.

What do you think about these new P’s? Comment or think of it, especially if you use them in your organization. If you are missing one or two, address the needs accordingly. Don’t be afraid to use these terms as a measuring tool when hiring marketing personnel or creating programs. If you don’t have a plan, you must to create a successful marketing program for your organization. Take time this week to see if your marketing programs are encompassing all of these concepts. If they are, your organization is on the right track to success.