Lanzamiento del Programa de Soluciones de Contenido Pública (PCS)

Al anunciar el Programa de Soluciones de Contenido Pública

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07 de marzo 2014

Por Bob Morgan , Socio Gerente Ingeniero

Cada vez que algo importante sucede en el mundo – desde los Juegos Olímpicos de Sochi a la crisis en Ucrania con los resultados de los Oscar – la gente de inmediato salen a Facebook para discutirlo. Con más de mil millones de personas que utilizan Facebook y participar en conversaciones en tiempo real en estos momentos , es importante para nosotros trabajar de cerca con compañías de medios para ayudarles a contar estas historias.

En el último año , hemos lanzado una serie de productos y recursos – como nuestra palabra clave Insights API y público RSS API – para ayudar a los partners aprovechar las enormes cantidades de datos y contenidos asociados a estos eventos. Como resultado , estamos viendo gran innovación procedentes de socios increíbles en este espacio , como el análisis y visualización de datos, la curaduría inteligente de fotos populares , videos y mensajes , votación de los aficionados y los instrumentos de votación, transmisión y lugar integraciones y mucho más .

Con el fin de servir mejor a este ecosistema de las grandes empresas y sus productos , hoy estamos anunciando el programa ( PCS ) Content Solutions Pública. Este nuevo programa ofrece a los socios con los recursos técnicos y de negocios dedicados a ayudarles a construir las mejores soluciones posibles de los medios usando Facebook e Instagram . Creemos que trabajar con estas compañías para desarrollar experiencia con las soluciones sociales de Facebook , Instagram y otros permitirá locutores , editores y arenas para ofrecer la mejor experiencia en general a sus fans y seguidores .

Socios iniciales en el programa PCS incluyen Arktan , telescopio, never.no , Cronología Labs, Tagboard , Vizrt , Reality Check y SnappyTV . Vamos a crecer el programa con el tiempo para incluir más APIs , herramientas y recursos de apoyo para los socios de la industria de medios. Esperamos con interés la creación de grandes productos y soluciones para atender mejor a nuestros socios y las personas que utilizan Facebook en todo el mundo .

Preguntas más frecuentes

¿Qué ofrece el programa PCS ?
El programa proporcionará apoyo y recursos a los socios que utilizan nuestra API pública de RSS y palabras clave Insights API para soluciones de medios . Partners recibirán una insignia para mostrar en sus sitios y materiales de marketing , soporte técnico del equipo de PCS , el acceso a los medios de comunicación Socios equipo de Facebook y más.

¿Quién forma parte de este programa?
Socios iniciales en el programa PCS incluyen Arktan , telescopio, never.no , Cronología Labs, Tagboard , Vizrt , Reality Check y SnappyTV . Cada uno de estos socios aporta soluciones únicas y diferenciadas para la industria de los medios de comunicación .

¿Cómo puedo participar en el programa ?
Si usted es un desarrollador de construir soluciones atractivas y de alto impacto para las empresas de medios de comunicación , nos gustaría saber de usted y aprender más. Puede ponerse en contacto con nosotros aquí : contentsolutions@fb.com . También vamos a añadir nuevos socios PCS como identificamos excepcional contribución al ecosistema.

Flurry Blog – A DAY IN THE LIFE OF A MOBILE CONSUMER

A Day in the Life of a Mobile Consumer

Posted by Simon Khalaf on Thu, Jun 13, 2013
   

The mobile revolution has been dubbed by many as the trillion dollar revolution. While it is still hard for anyone to quantify the overall economic impact of the mobile revolution, it is clear that mobile devices and apps are changing every aspect of our lives. From news consumption, to photo sharing, to gaming, to hailing a cab to depositing a check, every moment has become a mobile moment. In fact, most consumers who have a smartphone or a tablet can’t imagine their lives without these devices and apps. We have become addicted to instant gratification and the back pocket proximity of powerful computing technology.

At Flurry, we have been at the epicenter of the mobile revolution for more than five years now and today we see activity from more than 300,000 apps and three billion app sessions every day, giving us a unique vantage point into the behavior of over a billion worldwide mobile consumers.  

Today, SourceDigital13 we are sharing a peek into a day in the life of a U.S. adult mobile consumer. (We’ll blog some other parts of my keynote in future posts.) For this depiction (see chart below), we have used a random sample of 15,271 U.S. iOS users and we measured their app usage throughout the month of May, 2013. We also cut the data based on a 24-hour cycle to help understand the usage throughout an entire day.

Daytime, Nighttime and Bedtime Are All Apptime

01 primetime chart FINAL resized 600

Many conclusions can be drawn from this chart. Here are a few key observations:

  • App usage steadily increases over the course of the day and ultimately peaks in the evening (unlike TV which remains low then has a dramatic jump in the evening.) This is a big change of perspective for media planners who have been used to weighting their budgets toward evening TV. In an app-centric world, that spend could effectively be spread throughout the day given consumers are reaching for their devices consistently throughout their waking hours. 
  • Wearable computing already arrived with the smartphone. Our data confirms what many of us know from experience: smartphones, tablets and the apps installed on them appear to be glued to consumers 24/7, 365. They are with us when we wake, work, exercise, eat, play and yes, even when we sleep. We have entered the era of “wearable computing” without needing the wearable gear. Even ahead of the mainstream adoption of Google Glass or Apple’s rumored wrist device, consumers are already embracing the wearable lifestyle with smartphones and tablets. 
  • While gaming still consumes a large portion of the time spent on devices, other categories appear to be closing the gap when it comes to consumer attention. With the proliferation of social and photo sharing apps, consumers are switched on and sharing every aspect of their lives. 
  • Shopping and lifestyle apps are used around the clock. Breakfast time, lunch time, dinner time and bedtime have become shopping time.

Millennials Just Might Surprise You

We drilled further into the app usage of young adults age 25-34, a highly-desired segment for brands and advertisers. That segment of the population enjoys high disposable income and has traditionally been a prime target of CPGs, travel, entertainment and retailers.

In the next chart, we have analyzed how app usage by this group indexes against the overall population. (In this chart, 0% represents average usage across all age groups. Positive percentages reflect the degree to which app usage for the 25-34 year old age group exceeds that of iOS users in other age groups.) The results surprised us.

02 Young Adults FINAL resized 600

Given the popularity of game apps you might expect that Millennials drive that usage, but in fact they under-index for game app usage. It’s turns out that it’s the middle aged Gen X-ers who grew up with gaming consoles who are over indexing on games. Millennials also under-index on time in Utilities and News than the rest of the population. The categories in which Millennials over-index are Sports, Health and Fitness; Music, Media and Entertainment; Lifestyle and Shopping.

We then went one step further to break down gender usage within the 25-34 age group. The results are shown in the chart below.

03 MaleFemale FINAL resized 600

Females age 25-34 dramatically over index in the Sports, Health and Fitness category.  They spend over 200% more time in these apps then the rest of the population. Women gravitate toward self-improvement related apps while men gravitate toward entertainment. Males age 25-34 over index in Music, Media and Entertainment as well as Social and Photo-Sharing. They under-index in News & Magazines. Confirming some age-old stereotypes, women 25-34 also over-index in Lifestyle and Shopping in which they spend 75% more time than the rest of the population.

Even with more than a billion worldwide active devices, we are still in the very early days of the mobile consumer age. New apps and experiences are emerging daily.  In the blink of an eye, experiences such as Ubering (the new verb for ordering a cab using the popular Uber app) and Snapchatting (in reference to using SnapChat to exchange ephemeral photos and videos) have arrived in the mainstream of society and soon, we predict, the English dictionary. Just three years ago these experiences, 100% powered by our mobile devices, didn’t even exist.

Many things will change over the next few years but we predict that mobile devices will become even more a part of the fabric of society than they are today. That means marketers and advertisers need to learn how to make mobile a central part of their marketing and media plans, not just an afterthought.

Flurry Mobile Analytic Tool – HOW TO REACH AMERICA’S MOBILE MOMS.

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How To Reach America’s Mobile Moms

Posted by Mary Ellen Gordon, PhD on Tue, Jul 02, 2013  

Apps are telling – they signal our personal tastes and interests. There are probably nearly as many unique combinations of apps as there are devices, and the apps we use reveal a lot about us. Based onPersonas that Flurry has developed for its advertising clients, we are beginning a series of blog posts to shed light on different groups of smartphone and tablet users and their app usage patterns. Moms — who often control household budgets and expenditures — are considered the prime audience for many brands. So we thought, where better to start our Personas series than by examining what moms are doing with apps?

Our analysis for this post relies on iPhone, iPad, and Android app usage during May of this year for a large sample (24,985) of American-owned smartphones and tablets. Discussion of app usage is based on time those devices spent in the 300,000+ apps that use Flurry Analytics.

What Apps Do Moms Use?

Moms, like most other groups, spend a lot of smartphone and tablet time playing games. In fact, on Android, more than half of the time American Moms spent in apps was spent playing games. Similarly, on iPad moms spent about half their time in games, but on iPhone, that percentage drops to a little less than a third of their time. On iPhone, lifestyle apps capture a larger proportion of Moms’ attention (12%) than on iPad and Android devices.

As shown below, the second most popular category among moms on iPhone and Android devices is social networking. On iPad, newsstand (24%) was the second most popular category, demonstrating its strength as a screen for displaying magazine type content. 

FLR130601 Moms are gamers too 

Where Do Moms Over-Index? 

Most mobile consumers spend a large proportion of their app time in gaming and social networking apps, so what makes moms different from the other American owners of smartphones and tablets? Across iPhone, iPad, and Android, American Moms spend more time in education apps than the general population. Also, moms who own an iPhone or an Android device spend a greater share of their app time in health and fitness apps. Unsurprisingly, moms are also heavy shoppers. Android moms over-index for time spent in shopping apps, and iPhone moms over-index for time spent in catalog and lifestyle apps. (For this post, we have honored The App Store and Google Play’s systems for classifying apps. In iOS, shopping apps can fall into either the catalog or lifestyle category, whereas Android has a dedicated “shopping” category.) 

 

FLR130601 Where do moms over index

Moms Own More Tablets And Gravitate Toward iOS

Compared to other American device owners, moms are enthusiastic users of tablets. As shown below, among the general population 25% of connected mobile devices were tablets, but for moms that percentage is 35%. This could be driven by the fact that many parents use tablets for sharing games and stories with their children. 

FLR130601 Moms own more tablets

60% of the smartphones and tablets we looked at were iOS devices. (Note that this number is a function of the installed base of active devices, so does not reflect market shares from sales in recent quarters.) For American Moms, the numbers lean even further toward iOS devices. A whopping 77% of moms own iOS devices while just 23% own Android. There are at least two factors that may explain this.  First, it could be a function of Moms’ greater tablet ownership since iPad dominates the tablet market. Second, surveys show that women in general skew toward iOS devices. The key takeaway is that moms are much more likely to be found using iOS devices than Android devices. 

FLR130601 iOS beat Android

For Moms, Connected Devices Are More For Escape Than Utility

So what can we infer about American Moms based on their app usage? For one thing, it appears that they use smartphones and tablets as a refuge from their busy lives. On average, half or more of the time they spend in apps is spent on social networking and game apps. In this sense, they are not that different from other Americans, but it does show that even busy moms need to escape and socialize, and mobile devices provide a way to do that. 

Apps where American Moms spend a disproportionate share of time relative to other Americans also tell us something about their more serious side. Those apps tend to be improvement-oriented: education and health and fitness, for example. Moms are using their devices to help them achieve personal goals and possibly to educate their children. 

We hope this post gives brands and developers a better idea of where the coveted American Mom is most likely to be during mobile time, and what is capturing their attention. App developers can tap into this valuable group by building experiences that give moms an escape from their hectic day-to-day routine, keep them socially connected, and help them improve different aspects of their lives. Media planners who want to reach American Moms should continue to buy ad inventory in gaming, news / magazine, and social networking apps, and to weight their budgets toward iOS apps.